Form Design


Aetna offer health insurance, dental, vision and other plans for their clients.  

Tasked with redesigning the largest of Aetna’s forms – Full Medical Underwriting, a colour scheme was introduced to help clients and staff differentiate between different sections of the form, as well as taking this forward for separate forms further down the line. Taking what is clearly a complex and lengthy form but breaking it down in to sections and making it clear and easy to follow.

This was the starting point for every print form, these were then turned in to digital versions downloadable from the Aetna website to help onboard clients. 




Form Design
Information Design


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