Online & Offline Design
Al Rayan Bank is the UK’s oldest and largest Sharia compliant retail bank.
ARB were experiencing poor conversion rates for their home finance products. I worked on this project where the main aim was to increase the conversion rate, make the products easier to understand for customers, and give them a platform that they could track their application on – as it’s a slightly more complicated service to be Sharia compliment customers needed a way to track their progress, upload documents and have a clear break down of what is required of them.
- Home finance eligibility assesment
- Online call back form
- Paper application forms
- Suite of letters
- Banking statements
- Savings application
- Email design
- Post application tracker
Offline document suite
Whilst paper forms still have a place (and were also redesigned) an online hub for all applications makes it easier for clients to apply and keep track of their applications – thus bringing down the number of enquiries made over the phone/email.
Clinets now have an online process where they can go and fill in an assement to see if they qualify for a Home Purchase Plan, this increased applications by 33% in the first month of it going live.